How to increase Website Traffic: Part 1

We are going to discuss 10 ways to increase your website traffic. Part 1 covers ways 1-3. Some ways are free and others cost money. In my experience free is nice, but spending money is how to drive traffic quicker. Those being said, never overlook free options because they build a long term client base.

1) Make sure you offer free, original, and quality content on your site or blog. When you have information that others cannot get elsewhere that is the same quality, they will come to your page to get the answer they are looking for. How do you ensure that your content is of higher quality than competitors?

– Creating content that is helpful and useful.  You need to solve a problem, achieve a goal, entertain, and give quality information. The days of copying others people work is in the past.

– Keep it fresh. How often do you complete updates? Would you work or shop with someone who has one post from 3 years ago or a person who updates their page or blog often? Add fresh content every few days if possible; at a minimum, weekly. Repeat visitors are happy visitors.

– You need to have a fully functioning website. This means you need to make sure your tags are in place and all your links are working. The best way to do this is to look at your sitemap.xml. This is what Google and other websites use to have your website show up (nothing to do with ranking). There is a tool that inspects websites just in case you missed tags and links and it creates a free sitemap.xml file. It gives you results in minutes.

– Sometimes you need to outsource article writing. I know this sounds crazy because who knows more about what you want to write about than you. What’s great about outsourcing? You have no following, so you are limited. Outsource companies have a following. Is it worth spending as little as $5 to reach 5,000 people or do it yourself and reach 50 people? Once you have your following, take over the reins and write articles yourself.

– Add videos to your site that is informative and relevant. Respected studies show that good video can improve conversions and page ranking more than most any other item you can add to your pages.

– Use landing pages for fast fulfillment of your PPC advertisement.

– Launch some contests. It’ll draw you instant traffic. You can Goggle search some free sponsor program and do such contest frequently. People LOVE getting free stuff.

2) Supplement your original content. Leverage available free content from sources with Creative Commons licenses that support your website message that readers will share. Find for-fee products that will allow you to fully use premium branded content that is legally allowed to be shared.

3) This one is important. It can make or break your page rank and customer base. Trying to get more back links on your website this may help to increase the traffic. In the past you could just put links on any page and yahoo and Google would think it was a great article. Now-a-days it’s the reverse. Search engines look at how credible a site is. If you can get your info on an .edu site you will raise quickly to the top. Other things to look at when creating back links are…

–Get a proofreader. Poor spelling and grammar reflect badly on the services and information being provided. You want to avoid unwarranted negative judgments by getting the writing in order prior to publication online.

–Never copy and paste. You should be putting your own team’s creativity online. Search engines are too smart for this now-a-days and will detect copied and unoriginal content, sending you to the bottom of the rankings.

 

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